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The Consumer adVentures show brings you behind the scenes of emerging Challenger Consumer Brands in Europe. Host Giorgia Pasqualetto interviews entrepreneurs and experts in the space to understand what it takes to start and grow a successful new Consumer Goods venture.
Episodes
Wednesday Jul 07, 2021
Turning the challenge into brand identity: how Pepe and Luke launched Pink Albatross
Wednesday Jul 07, 2021
Wednesday Jul 07, 2021
Pepe Biaggio and Luke Saldanha are the co-founders of Pink Albatross, where they make delicious plant-based ice creams, without artificial ingredients, milk, eggs or soy.
They are based in Madrid, and after successful sales and marketing careers in finance and consumer goods, they started a company that solved a problem very close to their hearts: offering vegan, clean label, allergen free desserts that are full of flavour. In this podcast, they share with us their journey so far.
In the episode we talk about:
- How the challenge of delivering great flavour and texture using only natural, clean label plant-based ingredients was the fuel to define the brand’s identity and create a product that’s unique in the marketplace
- The importance of being able to recognise which battles you can fight and which ones you need support with: surround yourself with people that know more than you - and give back to them
- Thoughtful disagreement and a culture of humility, collaboration and entrepreneurship at Pink Albatross
Pink Albatross website: https://pinkalbatross.com
IG: https://www.instagram.com/thepinkalbatross/
Other useful links: ProVeg Incubator: inhttps://proveg.com/what-we-do/incubator/
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