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The Consumer adVentures show brings you behind the scenes of emerging Challenger Consumer Brands in Europe. Host Giorgia Pasqualetto interviews entrepreneurs and experts in the space to understand what it takes to start and grow a successful new Consumer Goods venture.
Episodes
Wednesday Jul 21, 2021
Wednesday Jul 21, 2021
Von Sy is the Founder of Nimble babies, the plant-based cleaning products that deliver excellent and safe cleaning, specifically designed with children’s mess in mind.
Chemist and former R&D manager at Unilever, Von decided to take the leap of faith and start Nimble when his sister shared her dissatisfaction with existing products to clean babies' milk bottles.
Some of the points we touched in the episode:
- Early validation of consumers’ needs
- Focus on the value-adding activities in your business
- Raising investments and Dragon’s Den - the audition process and after the episode
- “Expertise outsource” model and NPD + new product coming out!
- The importance of respect and coming from a point of understanding when dealing with clients
Website: https://nimblebabies.com/
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